Helen West

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Helen West

Complex problems.

Complex problems.

Complex problems.

Better experiences.

Better experiences.

Better experiences.

Design

Strategy

Research

Leadership

London, UK

I’m Helen, a product and experience designer with extensive experience helping organisations turn complex challenges into simple, useful and human-centred digital experiences.

12

Years of design leadership

15

Industries explored

50+

Things designed

1

Website crashed

Featured work

Work that makes
a difference.

Work that makes
a difference.

Work that makes
a difference.

Laptop on table showing procurement dashboard screen

Making complex procurement simpler

UX strategy and design leadership for a global B2B SaaS procurement platform.

Design leadership

UX strategy

Product design

$2 billion

in contract value processed in the first month

View case study

Laptop on table showing procurement dashboard screen

Making complex procurement simpler

UX strategy and design leadership for a global B2B SaaS procurement platform.

Design leadership

UX strategy

Product design

$2 billion

in contract value processed in the first month

View case study

Laptop on table showing procurement dashboard screen

Making complex procurement simpler

UX strategy and design leadership for a global B2B SaaS procurement platform.

Design leadership

UX strategy

Product design

$2 billion

in contract value processed in the first month

View case study

Laptop on table showing procurement dashboard screen

A more human approach to home ownership

End-to-end product design and strategic direction for a digital mortgage broker.

Design leadership

UX strategy

Product design

189%

increase in Decision in Principle approvals

View case study

Laptop on table showing procurement dashboard screen

A more human approach to home ownership

End-to-end product design and strategic direction for a digital mortgage broker.

Design leadership

UX strategy

Product design

189%

increase in Decision in Principle approvals

View case study

Laptop on table showing procurement dashboard screen

A more human approach to home ownership

End-to-end product design and strategic direction for a digital mortgage broker.

Design leadership

UX strategy

Product design

189%

increase in Decision in Principle approvals

View case study

Projects

Different challenges.
Same curiousity.

Different challenges.
Same curiousity.

Different challenges.
Same curiousity.

Experian

Exploring the future of open banking

Concepts to drive relevance in a changing market.

Product strategy

UX strategy

Experian

Exploring the future of open banking

Concepts to drive relevance in a changing market.

Product strategy

UX strategy

Photo of Alexa Echo on kitchen worktop with someone preparing meal.

Unilever | Recipedia

Exploring recipes through conversation

Helping people discover meals and recipes through voice interaction.

Conversational UX

UX strategy

iPad lying on table showing the model selector for the MINI website

MINI

Helping people find the right MINI

A unified product finder for browse and search journeys.

UX design

Research

iPad lying on table showing the model selector for the MINI website

MINI

Helping people find the right MINI

A unified product finder for browse and search journeys.

UX design

Research

4finance

A clearer way to refinance

Product strategy and design for a new short-term loan product.

Design leadership

UX design

4finance

A clearer way to refinance

Product strategy and design for a new short-term loan product.

Design leadership

UX design

Snippets

A little more.

A little more.

A little more.

About me

I care about the detail and the bigger picture.

I care about the detail and the bigger picture.

I combine user insight, product thinking and design to create digital experiences that are useful, usable and commercially successful.

A bit more about me

Photo of women leaning on brick wall in city street smiling up at someone off-camera.
Photo of women leaning on brick wall in city street smiling up at someone off-camera.

"She envisions things that people can actually build, and that is a real talent."

Technical lead
Global procurement client

Get in touch

Interested in working together? Let's talk.

Interested in working together? Let's talk.

Interested in working together? Let's talk.

Drop me an email

Helen West

Strategic product design leader